When members of Easy Plan sat right down to brainstorm ideas for a music video earlier this 12 months, it was laborious to disregard one concept that was staring proper again at them in Ukrainian filmmaker Jensen Noen.
A number of months earlier, the Montreal pop-punk band had shaped a friendship with the L.A.-based director who shot their movies for The Antidote and Smash My Life. As they deliberate a 3rd for the one Wake Me Up (When This Nightmare’s Over), Ukraine was slipping right into a humanitarian disaster as Russia invaded the nation.
Drummer Chuck Comeau mentioned the band ended up in conversations with Noen concerning the troubling circumstances in his homeland and methods they may draw one thing hopeful from the conflict.
“This may very well be a very highly effective music video,” Comeau mentioned they thought of of the challenge, which premiered on-line Tuesday.
“(We) began to assume, ‘Possibly we are able to use the music. Possibly we are able to use our platform. Possibly we are able to use our affect to have a optimistic influence.”’
Noen agreed. And never lengthy after, the director was pouring by his Ukrainian forged and crew contacts within the Los Angeles space, searching for individuals who is likely to be eager about donating their time to create a music video that might double as a UNICEF fundraiser to assist these at residence.
By late March, a forged of Ukrainian actors had joined a small crew to inform the story of a Ukrainian household — a father on the battleground, a mom serving to the wounded and exercising free speech and youngsters caught within the crossfire.
Easy Plan seems in scenes intercut with the storyline, performing their music amid the ruins of a devastated area.
“The entire thought for us was actually making an attempt to have an antiwar message,” Comeau mentioned.
Lethal assault strikes Lviv as Russia escalates assault on Ukraine
“We needed to be very aware of not telling a narrative that isn't ours and never doing it in a manner that would really feel clumsy. However I feel having Jensen on board, and with him having that non-public connection, it felt like this was the best factor to do proper now.”
Though the shoot passed off in Los Angeles, post-production and visible results had been accomplished by a workforce of Ukraine-based artists, which introduced its personal logistical challenges in the course of the conflict. For a short while, they misplaced web and had been unable to ship the completed footage again, which delayed the video’s launch by a number of days, Comeau mentioned.
Now that Wake Me Up is on-line, the band is encouraging their followers to share it far and large.
They are saying all cash generated by YouTube views can be donated to the UN Youngsters’s Fund, which is interesting for almost US$949 million to assist Ukrainian kids and their households.
Easy Plan say they intend to proceed supporting Ukraine within the coming months. Fifty cents from each ticket bought on the upcoming Blame Canada Tour with Sum 41 will donated to UNICEF by its Easy Plan Basis, which is concentrated on causes supporting younger folks.
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