CHICAGO—In an effort to spice up model consciousness amongst essential demographic teams, Dr. Scholl’s confirmed Thursday that they might begin planting their foot care merchandise in prospects’ baggage and simply claiming they stole it. “What we hope to do is casually drop our gel inserts and orthotics right into a buyer’s purse after which inform the closest worker that we would possibly’ve seen them pocket one thing,” mentioned firm spokesman William Huntsman, admitting that loudly exclaiming “Hey, you'll be able to’t simply take that Dr. Scholl’s insole!” to a flustered shopper had extra potential than commercials, billboards, or phrase of mouth to persuade prospects that such merchandise have been extremely fascinating. “Seeing somebody get tackled to the bottom by a safety guard over a Sizzling And Chilly Foot Therapeutic massage Ball that magically appeared of their backpack? That’s going to remain in a shopper’s thoughts for years—possibly even a long time. It means that this individual was pushed so mad by the need to accumulate our foot-based ache reduction merchandise that they have been prepared to danger life and limb. It’s actually the excellent technique.” Huntsman added that he additionally envisioned potential gross sales from telling the person who they wouldn’t name the cops if they simply purchased the Dr. Scholl’s product.