Having your expectations upended by what you discover and purchase at your native grocery store isn’t going to be earth-shattering. Nonetheless, it nonetheless stings. No one enjoys being lied to, in spite of everything.
And ‘imaginative’ product packaging, aka false promoting, actually is mendacity to the client. Whether or not it’s providing them a bag of chips/crisps (relying in your location) that’s two-thirds filled with air, or exhibiting a fabulously photogenic photograph of a tasty deal with on the bundle that's nowhere near the gunk you may see inside.
It’s an terrible feeling to ask for a cheeseburger that appears pristine on the menu and have the server convey out a sloppy slider. It’s additionally what you are feeling once you e-book a stunning Airbnb itemizing solely to show the important thing, open the door, and discover out that the photographs have been edited or made use of some actually inventive angles to make the place appear higher.
In brief, all of us deserve higher. You recognize this. We all know this. And we suspect that many firms know this, deep down (however revenue comes first for a lot of of them).
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