EXCLUSIVE: MAD Options has acquired world gross sales rights to Egyptian director Amr Salama’s brief movie 60 Egyptian Kilos forward of its world premiere because the opening movie of the upcoming El Gouna Movie Pageant.
Salama is one in all Egypt’s hottest administrators with current credit together with Shahid-commissioned drama Bimbo, starring Ahmed Malek as a drug dealer-turned-detective; fantasy characteristic Bara El Manhag, Netlfix collection Paranormal and Toronto hit Sheikh Jackson.
60 Egyptian Kilos grew out of Salama’s fascination and love of Egypt’s burgeoning hip-hop scene in addition to want to make clear home abuse.
The brief stars real-life Egyptian rap star Ziad Zaza, in his first massive display position, as a fictitious rapper with an abusive father, who takes it upon himself to finish his household’s struggling as soon as and for all.
“Engaged on 60 kilos was a liberating and refreshing expertise,” says Salama. “I used to be curious to discover this artwork type and the background of its main artists and so as to add the storytelling factor to it with a purpose to take this authenticity and switch it right into a compelling story.”
Ziad Zaza is one in all Egypt’s most outstanding rap artists scene, because of debut album El Rays and You Tube trending tracks reminiscent of Karreta Sarrefa, Zaza, Basha, Leh Tedaye, and Dayra.
The brief was produced by various Egyptian music label Beatroot Data and Cinerama Movies.
“From the very first assembly we knew there was one thing particular taking place and that we needed to belief within the course of all the best way until the tip with a purpose to get it out to the world in essentially the most actual and genuine trend. And it’s precisely what we did,” stated Beatroot Data founder Omar Gawdat, who can be Zaza’s supervisor.
Additional solid members included Tarek El-Deweri, Hamza Diab, and Rawheya Salem.
The crew featured DoP Ahmed Tarek Bayoumi, whose credit embody Cannes-winning brief movie I Am Afraid to Overlook Your Face, and editor Ahmed Hafez (Moon Knight and Inshallah A Boy).
Gross sales and distribution, PR and administration agency MAD Options beforehand labored with Salama’s on his 2017 characteristic Sheikh Jackson.
“Amr Salama is a seasoned filmmaker whose movies have been nothing however revolutionary for the reason that starting, which is why we didn't hesitate to accumulate 60 Kilos and nurture yet one more one in all his tasks,” stated MAD Options co-heads Alaa Karkouti and Maher Diab.
“Whereas the movie does give attention to one sort of neighborhood specifically, its core ideas are common and won't solely attraction to hip-hop followers however to everybody who comes throughout the brief movie in a technique or one other. “
The pair stated the brief chimed with MAD’s founding ambition to advertise and distribute the “finest Arab media has to supply.
The El Gouna Movie Pageant runs October 13 to twenty, 2023 after a one-year hiatus.
